A Professional Architect's feature.
When you are planning to open a beauty salon, the first thing that you need to
have is a plan and after that a suitable property. Finding a suitable property is the most important and tedious task. You can either purchase but as real estate is too expensive these days, you can get it on lease. There are important criteria on which the property can be evaluated. There are few criteria that can't be compromised at all.
The location plays an important part. The location is directly linked to the brand positioning in the market. More premium the salon is, more premium location it should have. Ideally it should be located in the nucleus of a 5km diameter target group settlement. It can be a high street location, a commercial market or a mall.
If it is a high street location, it's better if it faces a one way major road. It automatically advertises the salon to the people who are travelling on that road. Facing a one way road than a two way road is better as there is less possibility of a chaos.
It should also have easy connections with means of public transport as it should be accessible to your staff as well.
There should be enough parking for the visitors, or you need to have a Valet
parking arrangement. Ground floor location is the best as it provides more visibility and an easy access to visitors. Upper floor locations are fine if there is an elevator. Basements should be avoided as one has to depend on electro-mechanical means for drainage. There is always a risk of dampness from side walls.
The Frontage of the property plays an important part. More the visibility, better it
is for the business of the salon. A corner property with two side visibility is a bonus. The entrance to the building shall not be through a narrow corridor or a narrow staircase.
The availability of signage space is very vital because it establishes the first dialogue with the visitor. It also defines the territory of the salon. So a bigger signage space conveys a bigger territory and a bigger image of the salon. In case the property is within the mall adequate signage space should be provided so that passerby can see the advertisement even
from the road. The efficiency of carpet area is very crucial. A column free space can be idle but it's not possible always. An architect can judge this aspect by quickly drawing some layout sketches using critical dimensions as applicable in a beauty salon. So it's advisable to take services of an architect even at this stage.
