With the rapid growth in beauty products and supply, one has to recognize hard work and quality supply to keep in pace with the industry.BeautyNewsIndia.com has Mr. Sunil Bajaj on its Corporate Dossier for this month.
SB International is the largest producer of eyebrow tweezers in the whole world with an annual production of 3 million pieces & has been into 100% exports for the last 15yrs. The Indian operations were started 3 years ago with an aim of serving the beauty industry. SB International carries about 200 products for various beauty categories including makeup, hair, skin care, manicure-pedicure & Spa. With a growth of over 150% this year,
SB International is heading for major expansions in nails.
BNI: How did you enter into the beauty business/ any motivation?
SB: We were already into the manufacturing of beauty tweezers for some of the
well known brands in the world. In fact it was in the last 15 yrs while doing business with these big brands that we realized the importance of health & hygiene in the beauty industry. We started to learn the beauty industry very closely & realized precision work was needed to enhance the beauty of our Indian girls, with this was the birth of the brand Sunil Bajaj which stands for a perfect blend of engineering & beauty.BNI: How difficult was it to capture the unorganized sector?
SB: It was a difficult task to deal with the unorganized sector. In India since there is no regulatory body so there is no control over the unorganized sector. Everyone is free to do whatever they like, people compromise on the quality when it comes to commercial terms also our consumers are unaware of the importance of health & hygiene. To lesser this, we are mostly conducting workshops & seminars to educate this sector & making them realize the importance of quality products through knowledge education.
BNI: What was your strategy and initial investment?
SB: Our initial investment was 2.5 crores. We spend a lot on trainings and have
provided trainings to manicurists, pedicurists especially to teach them how to create babies feet & hands with the use of our tools. We also made them realise why these tools are important in the beauty industry for precision work the same also goes with our specially designed tools for makeup artists when they do general makeup assignments. In fact what we do is try & solve the technician's problems & also see that their clients are comfortable when these tools are being used.BNI: How fast was your accessibility across India?
SB: We are now present in 8000 salons across the country with more increasing everyday. We have in our kitty prominent chain of salons/spa & many corporate. To be precise we have regular requests from new comers for trainings to be imparted to their technicians.
