Mr.C K.Kumaravel Co-founder & MD of 'Naturals' in an exclusive interview with BNI.
Naturals, a Pioneer in the concept of Unisex Salons in India, were founded by
Mrs. Veena Kumaravel in the year 2000. Naturals Beauty salon is the one that has revolutionized the concept of beauty and styling in days when grooming was limited to nothing other than regular haircuts. Over years, it has grown leaps and bounds to become one of the finest beauty and wellness destinations across South India with over 83 salons in Tamil Nadu, Karnataka, Andhra Pradesh, Kerala, Pondicherry, Mumbai, Kolkata, Bhopal and also in Pune.What had a modest beginning has today become a fast growing Salon Chain with more than 1200 employees working in company-owned and franchise formats. It has now become a one-stop solution for the exclusive beauty needs of both men and women, enjoying endorsement from top stars of film industry and sport personalities. Fastest growth of the salon chain stands evidence for the overwhelming patronage it receives. Currently, the Salon chain makes a turnover of Rs. 60 crores annually
BNI: Does a salon chain make for better economics?
CKK: Yes a salon chain definitely makes for better economics. This has been
affirmatively proven with Naturals. For Naturals, a franchisee is an integral part of its business that comes with local knowledge, money and holds a significant place in their growth. Expanding through a franchise keeps us updated of the competition, change in market trend and new opportunity specific to the market we are targeting. This helps us in penetrating in pan India level and also helps in getting a greater market share in the organized sector. BNI: How did the first Naturals salon & spa start?
CKK: In year 2000 when Naturals had set up its first salon, there were a lot of
speculations concerning the feasibility of a unisex salon in a traditionally conservative society. But after 10 years of dedication in this business, we are running and managing our franchise network successfully. We are successful today because we were firm about our vision and worked diligently to make our business run successfully. What started out as a one off salon concept ten years ago is today the country's largest Unisex salon Chain and is talked about in the Industry as the fastest growing salon chain.
